NEW Magical Girl Jelli Lip Gloss 🌈👄

Reminiscent of iconic shoujo anime, the Magical Girl Jelli Lip Gloss collection includes five beautiful sheer-wear gel lip colors in deliciously sweet, fruity flavors. Choose your character each morning and transform into your most magical, powerful self. 

Buy 2 Get 1 Free!

*all products excluding Jelli Soap Balls

New bath & body collection inspired by your favorite nostalgic cereals! 🥛 🥣

Deliciously scented body products inspired by your favorite nostalgic cereals and Korean snack mascots. Choose your crew: fruity, cinnamon, berry, or marshmallow. Or try them all!

Fruit Milk Bubble Bath🍓🍌🥛

Four deliciously-scented bubble baths inspired by East-Asian fruit milk flavors. The perfect blissful pairing? A relaxing sudsy soak + your favorite playlist or anime! Safe for kids and soothing for everyone. 

Beyouty by Janay 🤎💄

Known for her lip looks and honest lip product reviews, Beyouty by Janay has built an online and in-person community of lip gloss enthusiasts. Inspired by everything Chicana, Sanrio and Internet beauty, Janay comes together with Milk Jelli for a limited edition lip gloss drop.

Boba Collection🧋

Boba inspired collection with east asian citrus fruits, matcha, rose milk, and brown sugar!